Influence -The psychology of Persuasion

I was listening to an incredible audio book, named Influence by Robert Ciadlini. I loved the idea. It talks about how we are influenced by people, idea or anything. While listening to the audio book I came across one beautiful point. It said something like You are influenced by many things throughout the day, but what really makes the influence to stick. In another word, how come you be long lastingly influenced by certain things or idea? This question is something I was searching for. Not me only, most of the people would like to here the answer. and the author explained it very simply, just in 3 steps. He listed three points i.e -That influence should be your commitment, - You should be active through the action and implementation of your influence, - and finally your influence should be made public, in any way like by telling your friends or parents or colleagues etc. so that you are accountable in your action and have this compelling force to push you forward.


And you know what, I loved this idea. Simply being positive about something you really want is nothing and doesn't make you someone great. You need to commit for consistent action, that's the real psychology of influence according to the author. Yeah I loved it, and trying to apply it in best possible way.
Another point that the author said and I found easy to implement was the mindset of letting go. For example When we do someone real favor, like by lifting while going somewhere or helping with course of study or Providing books to read; and when they say thank you for that thing, in return. We generally blunder away the opportunity like that by saying things like ; -Let it go man, -That's not the big deal, -Don't say it, -Oh, its okay, and we change the topic. Instead we should be able to say something in positive way that makes the man next to us to return the favor like - Oh, I know you'd do the same for me.
By saying that you compel  the recipient to do any favor to equalize the debt, in future.